#business Alex Hormozi The core thesis of The 100M Offeris that the key to rapid business growth is not better marketing or sales tactics, but creating an offer that is so compelling it becomes "irresistible." Hormozi argues that most businesses fail because they have a weak offer, not because of a weak ability to sell …

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Published: Jan 27, 2019 Tags: booknotes, sales Category: Business There is new challenge to sell since buyers have changed. When they have an issue, they go online to research their problem. Buyers self-educate, leaving the seller totally out of the loop. Without deep buyer understanding, it's increasingly difficult to …